Media is any form of propaganda that one reads, listens to, or watches, and gains knowledge from. From drawing, to oral tradition, to writing, these forms of media effectively create a new world, one open to possibilities and knowledge. It has been around since the beginning of time, and one might find that determining what defines media is a difficult task to carry out. Media is used to effectively communicate with the watcher; it is created to connect with a person and affect their opinions, thoughts, and actions.
The earliest form of media was drawing. From cave dwelling paintings to Egyptian hieroglyphs, this early art form evolved as time went on. Drawing made it possible for people to sufficiently communicate with each other through images, and has helped historians gain knowledge of their culture. Hundreds of years later, as languages became widely spoken, oral tradition was used to tell stories and legends of years past. Then there came the need to write down those stories. People began to write, and books evolved as people needed to retain more and more information. For thousands of years, books were the main type of media that was used. The written word made it possible for one to read a certain text over and over again. Marshall McLuhan, author of the renowned novel, Medium is the Massage, stated “Until writing was invented, men lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion, by primordial intuition, by terror. Speech is a social chart of this bog.”1 As oral tradition waned, so did the general population’s ability to remember large chunks of information. However, books opened up a new creative outlet, as it became possible for anyone to write, publish, and sell their work. Knowledge was closer at hand for anyone who wanted to learn. The newest type of technology, the computer, took center stage at the end of the 21st century, and changed our society forever. Communicating had never been easier, especially when social networking came into existence. Recently, electronic literature has become popular, and is a definite change from the seemingly old-fashioned way of reading books. Technology has evolved significantly since the first cave drawings. The question still remains: Is one type of media better than another?
Birkerts exclaims that media has overgrown, covering the old-fashioned tradition of reading and writing and erasing knowledge and language. The act of reading is a private art form where one can lose themselves in a world of imagination and the written word. “Work of imagination bleed together with the world they extrapolate from. The writing process begins in the writer, the life; it branches off onto paper, into artifice; but the final restless resting place of every written thing is the solitary life of the reader. There it hibernates, a cluster of stray images, forgotten incitements and conversational asides, a mass of shadow wrapping itself around the thoughts and gestures of the self.”2 I agree with Birkerts, because books held a special place for me as a young child. Every week during the summer, my mother would take me to the local library, and there I would sit in an aisle and pore over the colored rectangles staring back at me from the shelves. Then we would head home, her with a stack of mystery novels and me, struggling to carry a pile of children’s books to the car. I remember spending my summer getting lost in an imaginary world, in which no one else was allowed in. McLuhan also took Birkerts’ stance on reading the written word. “Printing, a ditto device, confirmed and extended the new visual stress…it created the portable book, which men could read in privacy and in isolation from others. Man could now inspire- and conspire.”3 However, he does not remember that media is any sort of content that ignites the five senses. Anything you can feel, touch, taste, see, or hear is a type of media. Books are a type of media, too, and are still widely in use today. To say that they are disappearing would be foolish. Just as cave paintings, a primitive way of communication, developed into hieroglyphs, books came from oral tradition, and books paved the way to electronic media. He fears the growing use of electronic media, thinking that it will ruin the intellectual aspect of learning. He also says that reading is something you can do privately, and that is the only good way to learn. I agree that reading is a private art form that greatly expands your creative mind, but he is going too far when he says that it is the only art form worth knowing. One can benefit from any type of creative outlet, whether it be painting, writing, or even singing.
Hypertext expands the spectrum of art, allowing for more diversity in writing styles. A writer could use images, jumbled words, and links to allow the reader to fully get lost in the electronic world. Birkerts, however, expresses concern and dislike over the format of hypertext; he says that it is too confusing and allows the reader to direct their own plot, more or less, instead of the writer being in complete power over the readers. “The reader was invited to proceed by inclination, choosing a character, focusing on a relationship, engaging(or not) a relevant subplot, and deciding whether to snap backward or forward in time. A kind of paralysis crept over me.”4 I somewhat agree with Birkerts because electronic literature can be somewhat daunting; it gives the reader so many choices on which direction to take that one might spend too much time unraveling the links and subplots instead of paying attention to the main plot(if there is one). For example, “The Museum” by Adam Kenney is an engaging hypertext that keeps the reader interested by having the choice of many rooms to click on. That is, however, sometimes confusing when one has to choose between three or more links to move on to the next section. The freedom of being able to shape the plot is a new concept in the world of writing; it almost allows the readers to become writers themselves. Birkerts criticizes this aspect of hypertext because it takes the power away from the writer and puts it in the hands of the reader. Another example of hypertext that I enjoyed was called “Accounts of the Glass Sky” by M.D. Coverley. There were pictures one could click on to reveal an account of the sky at a certain time. The sky served as a reflection of what was happening in the plot. The use of images and sounds can greatly increase a reader’s understanding of a text if used properly. In this way, hypertext is effective because pictures can stay in a person’s memory far longer than words can. In this excerpt, Birkerts expresses his concern that hypertext lacks a deeper meaning than a novel. “We are experiencing in our times a loss of depth- a loss, that is, of the very paradigm of depth.”5 I disagree; although a novel has ample room to expand upon a message that the author is trying to communicate, an electronic text usually has less wording, and this can give the reader room to reflect on what the author is trying to convey.
Media can take any form. To say that there is only one right type of knowledge is irrational, because there are many things we can learn from the world. Media, in some guise, has always existed, but as our society has evolved it has developed into many forms. Whether one loses himself in a book, an art museum, or an electronic text, any type of media can shape our minds, and who we are as a human being.
1Marshall McLuhan, Medium is the Massage (Berkley, CA: Jerome Agel, 1967), 48.
2Sven Birkerts, The Gutenberg Elegies (New York: Faber and Faber, Inc., 1994),
3McLuhan, Medium is the Massage, 50.
4Birkerts, The Gutenberg Elegies, 151.
5Birkerts, The Gutenberg Elegies, 74.
Reflection:
What’s working? My argument and topic is strong.
What else? I need to develop my thesis more.
What’s next? Develop my argument further.
I pledge my honor that I have completed this work in accordance with the Honor Code.